SHELL BAY

FOR THE FIRST TIME IN MORE THAN 20 YEARS, MIAMI WELCOMES A NEW PRIVATE GOLF CLUB—AND IT’S NOTHING SHORT OF GROUNDBREAKING. SHELL BAY, A 150-ACRE ENCLAVE DEVELOPED BY THE WITKOFF GROUP AND PPG DEVELOPMENT, ISN’T JUST A CLUB; IT’S A STATEMENT. WITH ITS GREG NORMAN-DESIGNED CHAMPIONSHIP COURSE AND A COMPREHENSIVE SUITE OF LUXURY AMENITIES, SHELL BAY SETS THE STAGE FOR WHAT THE FUTURE OF GOLF CAN LOOK LIKE.

Anchored between the Atlantic Ocean and the Intracoastal Waterway, Shell Bay is not only a golfer’s paradise but also a bold new vision for a luxury destination. “This project is a culmination of innovation and the kind of thoughtful development Miami hasn’t seen in decades,” says Alex Witkoff, co-CEO of the Witkoff Group. A second-generation developer, Witkoff grew up immersed in the world of transformative real estate projects, and Shell Bay is his latest pursuit of redefining the limits of what’s possible in luxury living.At the heart of Shell Bay is its championship golf course, the first new private course in Miami in over two decades. It was designed by none other than Greg Norman, a World Golf Hall of Famer with 91 international tournament victories to his name, including two Open Championships. Known as "The Shark" for his bold playing style and entrepreneurial ventures, Norman has spent much of his post-golf career crafting courses that blend challenge with artistry.“The course at Shell Bay will be one of the most unique, pure golf experiences I have ever designed,” Norman explains. His design captures the spirit of traditional golf while pushing boundaries, with sandbelt-style bunkers, contoured greens, and a layout that offers a true test of skill. Norman’s vision doesn’t end at the 7,254-yard course; the site also features a 12-acre practice facility and a Par 3 course, showcasing his commitment to innovation and excellence in the sport.Shell Bay’s appeal lies in its details. Beyond the fairways, there’s The Bays, a practice facility offering advanced technol-ogy for precision training and an open-air kitchen that turns a post-practice meal into a refined experience. The forthcoming clubhouse will bring even more, with dining venues, a wellness spa, and elevated event spaces for members to enjoy

The racquet club is another highlight, featuring surfaces ranging from clay to grass to hard courts, as well as facilities for pickleball and padel. This part of the development has been shaped with input from Bob Bryan, a tennis legend and one-half of the most decorated men’s doubles team in history. It’s clear Shell Bay isn’t just a golf club; it’s a hub for an active, community-driven lifestyle.The Residences at Shell Bay are more than just homes; they’re a lifestyle statement. Featuring 108 bespoke condominiums and penthouses managed by Auberge Resorts Collection, these residences offer unparalleled access to Shell Bay’s amenities and breathtaking views of the course and waterways. Auberge, known for its impeccable hospitality, will extend its high-touch service to homeowners, providing everything from in-residence dining to personalized fitness and wellness programs.For Alex Witkoff, Shell Bay represents an opportunity to create something enduring. “This isn’t just a development—it’s about creating a lasting legacy,” he says.South Florida has long been synonymous with luxury, but the demand for private golf experiences has outpaced supply for years. In a region where new development opportunities are increasingly rare, Shell Bay stands out as a forward-thinking project designed to meet the needs of a new generation.“Golf has always been a part of the South Florida lifestyle,” says Norman, reflecting on the project’s significance. “With Shell Bay, we’ve taken it to the next level, creating an environment that’s immersive, challenging, and unforgettable.”Shell Bay isn’t just a place to play golf—it’s a community built for those who value the finest things in life, from exceptional design to meaningful connections. For Miami, it’s a new chapter in the city’s storied relationship with luxury. For its members, it’s a sanctuary that’s destined to set a new standard for private clubs across the country.