October 16, 2024
In the world of equestrian sports, where precision, performance, and passion reign supreme, CWD Saddles has emerged as a global icon. From international competition arenas to private barns, CWD’s name is synonymous with luxury and craftsmanship. But what sparked the birth of this prestigious brand, and how has it remained at the forefront of the industry? The story begins in 1998, when CEO Laurent Duray recognized a gap in the market for premium equestrian equipment. His mission was to create products that combined artistry with performance. Starting with bridles, CWD quickly gained recognition for its superior craftsmanship and innovation, collaborating with top athletes to refine and perfect its products. This focus on excellence positioned CWD as a leader in the field. In 2012, CWD joined the Leather In Motion (LIM) Group and earned the prestigious “Entreprise du Patrimoine Vivant” (EPV) label, recognizing its artisanal expertise. Controlling every aspect of production, from conception to after-sales service, has cemented CWD's status as a global leader in equestrian luxury. What sets CWD apart? The key lies in its control of the value chain. From sourcing ethically-produced hides to manufacturing, CWD ensures every step meets the highest standards. Their process begins in Birmingham, England, where advanced materials like Kevlar and carbon are incorporated into the saddle's design. The Dordogne workshops in France maintain artisanal integrity, ensuring every saddle blends aesthetics with performance. CWD’s innovation goes beyond craftsmanship. Their global network of expert saddle fitters ensures that every rider and horse get a perfect, custom fit. The introduction of the FlexMotion line, with ergonomic designs that prioritize comfort and freedom of movement, exemplifies the brand’s commitment to pushing the boundaries of equestrian equipment. Creating a custom-made saddle at CWD is a blend of art and science. The process involves understanding the biomechanics of both horse and rider to enhance performance. The fitting, overseen by a team of experts, merges science and craftsmanship. CWD’s revolutionary Optim tree, made from advanced composite materials, offers flexibility and comfort, allowing horse and rider to move as one. Each saddle is crafted from the finest leather, designed to age gracefully and develop a unique patina over time. The result? Saddles that not only perform at the highest levels but also become a true extension of the horse and rider. Maintaining a balance between tradition and innovation is key to CWD’s success. The company stays true to its roots in leather craftsmanship while embracing modern technology. Their sustainable sourcing practices, including a pure vegetal tanning process, ensure that every product is environmentally conscious without compromising quality. This method makes CWD saddles twice as resistant to UV rays, ensuring durability and beauty. Ongoing research into materials like lightweight carbon fiber and advanced ergonomic designs keeps CWD at the cutting edge of saddle innovation. The patented 2Gs Dynamick® tree, made entirely from composite materials, revolutionized saddle design by allowing it to move with the horse for optimal performance. CWD’s close collaboration with top athletes is perhaps the most crucial factor in maintaining its status as a leader. Feedback from world-class riders has helped shape the brand’s products. Olympic champion Scott Brash and Grand Prix legend McLain Ward, among others, have praised CWD for its innovation and responsiveness. McLain Ward explains, “They meet all needs,” reflecting the trust athletes place in CWD to enhance their performance. This sentiment is echoed by riders like Kent Farrington, who says, “Nothing is better than a good saddle,” and Georgina Bloomberg, who highlights how a well-designed saddle improves communication between horse and rider. For CWD, the bond between horse and rider is at the heart of its mission. Saddle expert Julie Walters notes, “Watching riders connect through the saddle and improve their performance is what saddle fitting is all about.” This dedication to enhancing that connection is what sets CWD apart from other saddle makers. As CWD continues to push the boundaries of equestrian technology, it remains firmly rooted in its values of quality, craftsmanship, and innovation. With a keen eye on both tradition and modernity, CWD is poised to lead the equestrian world for years to come, providing riders with the tools they need to achieve greatness.